Both sides want to win, so that common goal is a good starting point. The key is distilling everyone's knowledge into a clear, concise message and then using details to reinforce and support that message. The technical folks have the knowledge; the Marketing folks bring that knowledge to life. And everyone benefits when they win the job.
In Marketing and Business Development there are very few "off the shelf" solutions. FSG begins by interviewing your key decision makers to truly understand their goals, objectives, timeframe, and budget. From there we customize a plan or level of effort to meet those goals and present options for additional near- and long-term objectives.
Ideally, as early as possible. When the RFP is out, you're looking at triage rather than strategy. FSG can help you identify knowledge gaps and action items that will help your team position your firm for a win. We can also provide support through the proposal development phase all the way to interview storyboarding, preparation, and final rehearsals. FSG wants to be your one-stop marketing strategy support consultant!